Overview

At the biggest motorsport event of the year—featuring drift rides, drag races, and driving simulators—we installed four standalone touchscreen displays to improve communication and increase upsells.

Solutions

• Check-in Queue Display: Helped waiting guests explore packages and decide in advance, speeding up purchases and increasing upgrades.
• VIP Station (with Hostesses): Supported personalized explanations for VIP guests, making premium offers more compelling.
• Reception Entry Display: Introduced all experiences upon arrival, ensuring visitors were aware of all options early.
• Simulator Area Display: Encouraged on-the-spot upgrades and cross-selling while guests were already engaged.

Result

• Boosted overall sales and upsell performance
• Clearer, more effective communication between organiser and guests
• More informed guests and faster decision-making
• Reduced pressure on staff
• Increased revenue per visitor